#1

MAKING A PERSONAL MEDIA PLAN

Why, when, and how to talk to the press

Virginia Rutter

WHY
You'll be more successful and satisfied with working with the press if you start by understanding why you are doing so. This session gives you a quick three-part reflection to help you determine your goals.

WHEN
Effective media programs work well when they have a time frame that meets the needs of all the stake holders: you as the expert, institutions supporting you, and media outlets. Whether you are doing your own personal promotion or working for an organization you'll learn the elements of a good media plan.

HOW
Making your ideas simple. Making connections to the media is about planning! Yet, once connected, you also need to be prepared to be clear, concrete, and collaborative with writers and producers in order to make them want to take the next step and work with you.

Virginia Rutter, Ph.D., has been working at the intersection of academia and media for two decades: first in DC in Congress and at a mental health organization, and then as a sociologist translating academic ideas to general audiences. She ran communications for the Gottman Institute, was a book publicist for Guilford Books, and advises organizations and individuals on publicity campaigns and media skills. You can see some of her own writing at girl w/pen!.

Available for download in a MP3 format.

THE TOP 5 WAYS TO GET THE MEDIA INTERESTED IN YOUR TOPIC

Joshua Coleman, Ph.D

In this 45-minute teleseminar you will learn the nuts and bolts of how to get the media to cover your topic. Among other themes, we will discuss:

• The best ways to frame your ideas by using key dates and events, and taking advantage of breaking news
• Best times and worse times to make your pitches: The “Four Seasons of Publicity”
• Tying your research or clinical ideas into current topics
• Getting past the question of “Who cares?” Discovering what's unique about your perspective
• Learning how to become the "go-to" person in your area of clinical practice, research, or writing. Helping the media understand why they should choose you over someone else

Joshua Coleman, Ph.D. is a psychologist the author of 4 books. He has been a frequent guest on The Today Show, NPR, The BBC, and has also appeared on Sesame Street, 20/20, Good Morning America, PBS, CNN, and numerous news programs for ABC, NBC, and FOX, news. His advice has appeared in The New York Times, The Times of London, Fortune, Newsweek, The Chicago Tribune, Slate, Psychology Today, U.S. World and News Report, Parenting Magazine and many others.

Available for download in a MP3 format.

#3

BLOGGING MADE POSSIBLE

(Or, How can I blog when I don’t have time to breathe?)

Deborah Siegel

In this 45-minute teleseminar you will learn:

• Why blogging can be an efficient way to spread word about your research or clinical ideas
• How you can still participate in social media even if you don’t have time to full-on blog
• Why “microblogging” through tools like Tumblr and Twitter may be your best bet
• Why an RSS feed reader is your new best friend when you have little time to read other blogs

Deborah Siegel, PhD is an author, blogger, founding partner of SheWrites.com, and mother of toddler twins. She blogs at Girl w/Pen and The Pink and Blue Diaries and has helped countless other scholars and thought leaders translate their work for trade. For more about her work, please visit www.deborahsiegel.com

#4

TRANSLATING ACADEMIC RESEARCH INTO POPULAR BOOKS AND MAGAZINE ARTICLES

Pepper Schwartz

Many academics, clinicians, and social service workers have wonderful research and clinical data and observations that never reach beyond journals or reports. Re-conceptualizing your knowledge and creating a proposal for a book or magazine article can successfully increase theimpact and range of your expertise. Yet most professionals do not know how to successfully present their material to a publisher or editor. This webinar will help you to understand how to tell if you have a topic of general and/or commercial interest and if so, how to craft a book or article query and proposal.

Pepper Schwartz PhD is a Professor at the University of Washington and the author of 16 books including the best selling Ten Talks Parents MustHave With Children About Sex and Character, American Couples, Prime,and The Great Sex Weekend. A long time columnist for Glamour magazine she is presently the "Love and Relationship Ambassador for AARP and writes a column for AARP.org,The Naked Truth. She has received many awards for hertranslation of academic and sociology concepts to public audiences including the 2005 American Sociological Association's award for Public Understanding of Sociology.

Available for download in a MP3 format.

#5

WRITING AND PUBLISHING OPINION PIECES

Stephanie Coontz

An op-ed is a guest essay published in a newspaper's opinion section. It is a great way of demonstrating the relevance of your research or professional experience to public policy debates, helping people think about social problems in new ways, or publicizing an issue, organization, book, or cause. In this seminar we will discuss how to figure out the take-away points you want to make, how to present them in ways that will increase the chance that your op ed will be accepted, and the principles of writing an effective op ed.

Stephanie Coontz has published op eds in every major paper in the United States, and also helped dozens of fellow researchers revise their own op ed drafts and get them accepted by newspaper editors. For examples of her work, go to www.stephaniecoontz.com

Available for download in a MP3 format.